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CRM Template

Whether you're using a spreadsheet or dedicated software, here's the core structure a CRM needs to actually be useful for tracking leads.

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Fields to include in your CRM

  • Lead name and contact details — email and phone
  • Lead source — where they came from
  • Pipeline status — New, Contacted, Converted, or Lost
  • A follow-up date to prevent leads from going cold
  • Notes field for context from conversations
  • A priority or score to help decide who to follow up with first
  • Deal value, if applicable, to estimate potential revenue

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