CRM

Customer Relationship Management — software that tracks leads, customers, and interactions over time.

CRM stands for Customer Relationship Management. It refers to software used to track leads, customers, and the interactions a business has with them, typically organized into pipeline stages such as New, Contacted, Converted, or Lost.

CRM can be standalone software or one module within a broader ERP system, often connected to invoicing so a converted lead can move directly into billing.