Business Intelligence

Analyzing business data to generate insights like revenue trends, pipeline health, and reporting.

Business intelligence, often shortened to BI, refers to the process of analyzing business data to surface insights — such as revenue trends over time, sales pipeline health, or inventory levels — that support decision-making.

In software, BI often takes the form of dashboards and charts built automatically from underlying data, and increasingly includes AI-powered tools that can answer specific questions about a business's live data.